A leading supplier of fresh potatoes with two packing sites and a processing site strategically located in key growing regions.

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Greenvale Ap

“As part of the Produce Investments group, Greenvale’s success is built on strong, collaborative relationships with our many partners – from our extensive customer base right back down the supply chain to growers, seed breeders and suppliers, as well as research organisations.”

And as a company, Greenvale aims to be market leaders through linking outstanding consumer insight, sustainable procurement, technical innovation and operational efficiency to provide our many customers with good quality products at great value.”

Angus Armstrong
Chief Executive

Greenvale is unique in that it is a truly vertically integrated business – from concept to table. In recent times Greenvale has become more of a customer focused business using consumer insight and understanding to influence its extensive new product development programmes.

Greenvale’s vertical integration comprises:

Outstanding consumer and category insight

Fresh packing and distribution

Brand development

Added value processing (Swancote)

Extensive procurement base (world wide)

Own growing

High quality seed business

Variety breeding and development

Daffodils and bulbs